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What We do and how we do it
Fashion is a popular aesthetic expression in a certain time and context, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle and body proportions.[1] Whereas a trend often connotes a very specific aesthetic expression, and often lasting shorter than a season, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections.
Style is an expression that lasts over many seasons, and is often connected to cultural movements and social markers, symbols, class and culture (ex. Baroque, Rococo, etc).
Our Story
I am a fashion photographer and blogger, feel free to read the whole story. Whereas a trend often connotes a very specific aesthetic expression, and often lasting shorter than a season.